Michelle Erste, CPSM

Marketing Director

Combining her upbringing – she is the daughter of transportation engineer – and her education – she was a theater director in New York City, Michelle has spent the past 18 years leading marketing research and strategy, training, and proposal development for small, mid-size, and mega-engineering firms.

In this role, she has led corporate rebranding, technical writing, staff training, marketing research, and graphic design efforts. In addition to her work in marketing for engineering firms, she has been involved in public engagement for transit and transportation projects in metro Atlanta.

Michelle is an active member of the Society for Marketing Professional Services (SMPS) Atlanta, serving as President from 2018 to 2019, and was named Marketer of the Year by the chapter in 2016. In 2020, she was named National President of the Year from SMPS HQ for her leadership of the chapter. She completed her undergraduate studies in theater at New York University and her MBA in Marketing at the Robinson College of Business at Georgia State University.

Years of Experience: 18 Years
Industry Experience:

• Branding
• Technical Writing
• Proposals
• Social Media & Website Development