Bethany Kmeid serves as the Marketing & Proposals Manager at iParametrics, where she leads the company’s marketing and proposal functions, driving strategic growth initiatives, brand development, and business development support across federal, state, and commercial markets. In this role, she oversees corporate marketing operations, including website management, social media strategy, marketing collateral development, corporate communications, and brand consistency, while also leading proposal operations and pursuit support efforts.

Bethany is responsible for developing and executing marketing strategies that strengthen iParametrics’ market presence, enhance client engagement, and support organizational growth objectives. She works closely with company leadership and business development teams to ensure that marketing initiatives align with strategic priorities and effectively communicate the company’s capabilities and value proposition.

In addition to leading marketing efforts, Bethany oversees proposal operations, ensuring consistency, compliance, and quality across federal and other public-sector pursuits. She plays a key role in refining proposal processes, supporting capture teams, coordinating cross-functional contributors, and enabling staff to deliver competitive, compliant submissions aligned with client requirements and acquisition regulations.

Bethany brings more than five years of experience supporting federal and Department of Defense proposal efforts, with hands-on experience as both a Proposal Coordinator and Proposal Manager. She is trained in Shipley methodology and holds the APMP Foundation Certification (CF APMP), an internationally recognized credential for bid and proposal professionals.

She holds an Associate in Applied Business and is committed to continuous improvement, knowledge sharing, and developing strong marketing and proposal practices that support organizational growth and long-term success.