Jennice Hyden serves as iParametrics’ Marketing & Brand Manager and SLED Market Owner, leading the firm’s brand, messaging, and visual identity across state, local, and education pursuits.

With 20+ years of experience supporting professional services firms, Jennice drives creative strategy, proposal design standards, and all external-facing marketing assets, including the website, social media, and collateral. She ensures proposals and marketing materials are clear, cohesive, and aligned with customer priorities.

A seasoned graphic designer and visual storyteller, Jennice translates complex technical concepts into compelling visuals that strengthen proposal competitiveness and reinforce iParametrics’ trusted public-sector brand. She manages SLED proposal branding and production while helping integrate marketing and proposal operations into a scalable, high-performing growth engine.